A few people asked me about the statistics I gave on my PodCamp Montreal presentation.
Highlights
Since I thought that some of you may want to stay current on trends, I am publishing a summary of my presentation. I compiled key facts about what is going on right now. And I finished with my opinions about the market.
Female Internet
There are now more women on the Web than men. My presentation put emphasis on the fact that women use technology to communicate, create, collect, share and fulfill their dream/passion.
Revealing Statistics
ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million.
This is quite an achievement considering the Presidential race.
InsideFacebook: Two days ago, a new survey shows that women outnumber men on Facebook in every age group
A BlogHer survey conducted by Compass Partners : 36.2 million American female Internet users actively participate in blogs every week. You get 15.1 million women publishing at least one post a week and 21.1 million reading and commenting at least weekly.
eMarketer established that more than 8 out of 10 U.S. moms go online at least once a month.
2007 survey by Intelligence Group:
- 88% of mothers said the Internet has helped them stay connected to the world
- 85% believed technology has made their life as a mother easier
- 66% said they relied more on technology since they became a parent.
I believe that with this large women presence, we will change the face of Internet. I shown 7 blogs besides my own on my presentation to represent the different voices of women. Everyone were impressed by the level of quality. I show the homepage of Steamy Kitchen, TasteSpotting, decor8, Design Sponge, Oh Joy!, Babygadget, Simple Mom and Hostess with the Mostess.
Traditional Media are Waking Up
The BlogHer survey found that because of blogging, 24% of surveyed women watch less television, 25% read fewer magazines and 22% read fewer newspapers. This is why the traditional medias are starting to embrace the Web 2.0 inside their publications.
Last week, on September 17, 2008, Martha Stewart did an entire TV episode on blogging. She encourages women to start their own blog by giving Blogging 101 tricks.
Two magazines, Domino with My Deco File and Style at Home launched Web 2.0 initiatives this fall. As a blogger I asked myself, what does it mean for my brand? How I can leverage that fact to convert audience to my site?
I observed a switch in the Twitter population since last year. The foodies, the moms and on a lesser extent the event planners are very active on Twitter. Foodies and moms use Twitter to have dynamic conversations with their peers. I even found a site called Twitter moms.
Have you noticed a change in the Web? Do these facts reflect your reality?
Watch My Presentation Online
You can see the last third of my session at PodCamp MTL on September 20th, 2008. The presentation was recorded on live stream but as it something occurs, there were some technical difficulties at the start. The four pictures at the top rely to the last segment of my presentation about how the print media is catching up.
Fell free to watch it. Since it is a live stream, the video quality is not the best. You will see that I am still not completely comfortable in front of the camera. One thing I would like to do is to give the same conference several times to see how I improve.
Women and Mom blogs are an exciting domain. I am proud to be a part of it. I strongly believe that we moved from a Male Internet to a Female Internet. The more we participated, the more the Internet will become a social, simple and practical place.