Women Market Statistics Are Looking Great for Women & Mom Blogs

women magazines and GLAM media ad networkA few people asked me about the statistics I gave on my PodCamp Montreal presentation.


Since I thought that some of you may want to stay current on trends, I am publishing a summary of my presentation. I compiled key facts about what is going on right now. And I finished with my opinions about the market.

Female Internet

There are now more women on the Web than men. My presentation put emphasis on the fact that women use technology to communicate, create, collect, share and fulfill their dream/passion.

Revealing Statistics

ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million.

This is quite an achievement considering the Presidential race.

InsideFacebook: Two days ago, a new survey shows that women outnumber men on Facebook in every age group

A BlogHer survey conducted by Compass Partners : 36.2 million American female Internet users actively participate in blogs every week. You get 15.1 million women publishing at least one post a week and 21.1 million reading and commenting at least weekly.

eMarketer established that more than 8 out of 10 U.S. moms go online at least once a month.

2007 survey by Intelligence Group:

  • 88% of mothers said the Internet has helped them stay connected to the world
  • 85% believed technology has made their life as a mother easier
  • 66% said they relied more on technology since they became a parent.

I believe that with this large women presence, we will change the face of Internet. I shown 7 blogs besides my own on my presentation to represent the different voices of women. Everyone were impressed by the level of quality. I show the homepage of Steamy Kitchen, TasteSpotting, decor8, Design Sponge, Oh Joy!, Babygadget, Simple Mom and Hostess with the Mostess.

Traditional Media are Waking Up

The BlogHer survey found that because of blogging, 24% of surveyed women watch less television, 25% read fewer magazines and 22% read fewer newspapers. This is why the traditional medias are starting to embrace the Web 2.0 inside their publications.

Last week, on September 17, 2008, Martha Stewart did an entire TV episode on blogging. She encourages women to start their own blog by giving Blogging 101 tricks.

Two magazines, Domino with My Deco File and Style at Home launched Web 2.0 initiatives this fall. As a blogger I asked myself, what does it mean for my brand? How I can leverage that fact to convert audience to my site?


I observed a switch in the Twitter population since last year. The foodies, the moms and on a lesser extent the event planners are very active on Twitter. Foodies and moms use Twitter to have dynamic conversations with their peers. I even found a site called Twitter moms.

Have you noticed a change in the Web? Do these facts reflect your reality?

Watch My Presentation Online

You can see the last third of my session at PodCamp MTL on September 20th, 2008. The presentation was recorded on live stream but as it something occurs, there were some technical difficulties at the start. The four pictures at the top rely to the last segment of my presentation about how the print media is catching up.

Fell free to watch it. Since it is a live stream, the video quality is not the best. You will see that I am still not completely comfortable in front of the camera. One thing I would like to do is to give the same conference several times to see how I improve.

Free TV Show from Ustream

Women and Mom blogs are an exciting domain. I am proud to be a part of it. I strongly believe that we moved from a Male Internet to a Female Internet. The more we participated, the more the Internet will become a social, simple and practical place.

  • Carmen
    September 22, 2008 at 13:29

    Hi Kim,
    Thanks so much for speaking at PodCamp Mtl. You speech was so inspirational and you have such a beautiful site! I will definitely use your slides for resources.
    Thanks again and keep in touch!

  • Jennifer James
    September 22, 2008 at 14:52

    Hi Kim,

    Very interesting presentation. As a mom and mom blogger I wouldn’t be able to cope without the internet. It is a vital part of who I am. I wouldn’t have said that five years ago.

    Jennifer James

  • Steamy Kitchen
    September 22, 2008 at 15:18

    Thank you Kim!!!!

  • decor8holly
    September 22, 2008 at 17:08

    Kim thank you for including me and wow! what terrific research you’ve conducted here. I will definitely let my readers know about this today, so many will have an interest in reading this.

    Thank you again.


  • Laurin
    September 22, 2008 at 23:05

    I landed on your site for the first time today from 2 different sources. First from @steamykitchen on Twitter and then from Decor8’s post. The power of internet connectivity! I enjoyed your post. I’ll be reading from now on.

  • Patricia
    September 23, 2008 at 09:04

    Great insignts Kim. I’ll probably “steal” (I always give credit to my sources!) some of it for customers looking to address the women market but also for entrepreneurs to understand global trends. I have a question for you, as an influencial blogger. One of my customers is launching a new product and wants to send it to bloggers he has contact with already hoping some might review the product. One already mentionned in the past that she always asks for a fee to mention a brand in her blog and/or newsletter. My recommendation is to not do this and work with the other bloggers, if the product gets enough buzz eventually this other one will talk about it for free. Thoughts???

  • At Home with Kim Vallee
    September 23, 2008 at 10:24

    Patricia: Your recommendation to go with other bloggers is the right one. Every blogger runs their blog the way they like. Many business models exist on the blogosphere. Paid editorial coverage would be inappropriate on my blog since my blog is a collection of what I like. As a blogger, before taking the decision to review a product I ask myself if my readers will like to hear about it.

  • Julieann
    September 23, 2008 at 11:54

    This is fantastic information! I love the fact woman are getting info from bloggers. Working at alone at home it is so important to stay connected and blogs are the perfect way to do so.
    Thanks for pulling this together and sharing with us!

  • Allison Worthington
    September 25, 2008 at 02:37


    Wonderful article! I agree and I am thrilled that traditional media is waking up. The changes just in the past year are amazing. Great work.

    All the Best,
    Allison Worthington
    Founder Blissfully Domestic Publishing

  • Michelle
    September 28, 2008 at 19:41


    Great stats! Very exciting and motivating. Thank you for sharing!

    Michelle Voorhies

  • At Home with Kim Vallee
    September 29, 2008 at 00:21

    Julieann, Allison and Michelle: Thank you all for your comments.

    With the responses I got with this post, I decided to keep you informed occasionally with relevant stats about the women blog market.

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