I will write a wrap-up Webcom post on On the Web with the most useful ideas for bloggers. It will be published tomorrow; maybe tonight after the Star Trek movie night.
Latest Updates: webcom RSS
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KimVallee
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KimVallee
Jerome put pictures of the webcom presenters and the crowd on http://paradivision.com/live
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KimVallee
Private Life vs Public Life is the big question. In short, you can see at Hellotipi as your secret garden, a place where you can share your private life with your family and real-life friends.
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KimVallee
A new community by Cyrille de Lasteyrie alias vinvin is Hellotipi, a closed community.
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KimVallee
We are a node in a network. We leave behind our footprint. Now everyone’s ideas can outlive them. If you care about that topic, check virtualimmortality.org
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KimVallee
Gave talked about virtual identity. If you play second life and World of Warcraft, you are living and experiencing a life that you invent. Gizmoz 3D animation from pictures. But what happens to your content when you died. How many people want their digital content to still on the Internet after our death? I do.
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KimVallee
what to give for a baby shower: the domain of the baby name
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KimVallee
Gabe McIntyre about Managing your digital I-dentity to e-mortality?
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KimVallee
Jessica Lipnack’s message in a word: network
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KimVallee
Find out about the new science of networks. Most employees are on the middle, not the bottom. Organizations do not form a triangle. They are a distributed as a diamond shape. Knowing the facts enable organizations to better manage their resources and tailor the needs to the true workload of their employees.
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KimVallee
Jessica Lipnack of NetAge is talking the organization chart. We cannot run today’s business with a 19th-century model
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KimVallee
According to Herve Fischer: The thinking of Confucius is very actual. You should read it. We are hyper with an augmented human conscious, we multiply our social links and the human race passed from solitudes to solidarity. The Web is a laboratory of practices. The Web is an instrument which enables us to believe in the progress of knowledge and a better human conscious
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KimVallee
Digital technologies allow new genetic manipulations, artificial life, intelligence and memory. We are in a revolution anthropological. We live in a moment of divergence. The Web caused us to change they way we think: we do not think linearly or by causality anymore. We developed a new logic by associative configurations – it is perceptive through navigating by links. Metaphor cognitive: our world is based on change. velocity and agitation
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KimVallee
Herve Fischer talks about adaptation and convergence. 2009 is the bicentenary of Darwin’s birth and the 150th anniversary of the publication of his seminal work ‘On the origin of Species. But Darwin’s theory does not apply to the human species
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KimVallee
I do not care about almost 10 minutes of Sympatico’s stats. I am on the point of stepping out of the session because the presenter said that he does not have time to do a demo. You should better manage your time to keep me interested.
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KimVallee
Facebook and social media provides Loyalty magnification effect: passive word of mouth where if your blogger friend reviewed your poroduct on Facebook and on his/her blog, you benefit not just from the sale but also from its influence.
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KimVallee
Facebook fosters the long tail of people we meet and the people that we are not close to. My identity profile helps them to remind them how I am. But we do more deals with people that know casually. It is important for your business. Facebook and Twitter invented new models of communication. Students are really not using the email anymore.
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KimVallee
Clara talked about expectation and changes in the social behaviors. See Idiots of ants, a BBC video on facebook.com. it is so funny http://bbc.co.uk/thewall
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KimVallee
the 200 millions Facebook users spent 3 million minutes a day on Facebook
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KimVallee
The voting / rating systems promote certain biases due to human behavior. Some triggers are natural, other triggers can be only be discovered with a deep study of the database info. One natural trigger is the fact that a first people voted on a place or a topic will trigger more votes. The more popular posts will get more popular. These facts have impact on the credibility of the data. But we cannot change how people act. The Web spread human behaviors.
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KimVallee
At Webcamp, the current discussion is about transparency and the debate about authenticity.
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KimVallee
Caroline Allard’s session: Exvisu studies procure an image of who is instinctively interested by your brand or concept using statistical analysis. It procures a segmentation of the natural public from which they extract their interests and values. They are a time line aspect to put things in connection with what is happening in the world and the actuality.
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KimVallee
Caroline Allard analyzed her Web identity through Mere Indigine and social media. I would like to have that type of analysis done about my public and my identity. I see a lot of values for a brand. It is good to gauge the power of your network and to see its extent.
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KimVallee
Caroline Allard’s session: This branding concept analysis can be done at different intervals to see the evolution.
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KimVallee
You can use the same analysis to extract what values or ideas people associated to a concept. A charitable organization, InterPares did the exercise after a campaign failed. They did it to find what they did wrong. It is better than focus groups because it is what people really say. As a statistician, I believe that all focus groups are biased; this is due to the way people react socially in a group. We do not always say the whole truth or would even share our beliefs when we sit in a controlled group of strangers.
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KimVallee
By analyzing what the blogosphere said about you, you can see if your brand validated the efficacy of their message. It also gives you clues on what people associated with your brand. You can validate differences between groups like ex: French versus English
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KimVallee
Conclusion: Invest to the right place, maximize your quality score (better landing page, group ads to restrict keywords), analyze, keep up to date and find free opportunities, find the right pages to optimize, use the force of your domain, program your web site to.
A good tool to analyze your site is clicktail.com, a Web Analytics Revolution where you can watch movies of visitors browsing your website
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KimVallee
Marketers should bring their microsites under their own domain name. If you wish to use a Promotional domain name, use it in your advertising but redirect them to an URL under your main domain name. This way if the microsite works, your main domain profits from it
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KimVallee
Make sure to validate your results with Goggle Analytics. In a campaign, they found to be at the 6 places gets a higher conversion rate. If you do not check that, you may waste money trying to get at the first place ad
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KimVallee
With Google Adwords: Make sure to bring your ad to a landing page that provides relevant topic. People wish to save time and most will not take the time to explore further your Web site. Make it easy for them and you will increase your chance of converting them