Kim Vallee Live » sgs09

Do you need your destination Web site or…

KimVallee — Tue, 23 Jun 2009 17:30:50 +0000

Do you need your destination Web site or it is OK to simply be on My Space and Facebook? You do not need a destination site but it is not an obligation. My Space and Facebook are stable enough now. You can have a destination site but it is costly. Your destination should be another way to engage with your users and to experiment. The vanity URL for pages will help your promotion.

Retention on Facebook is easier since us…

KimVallee — Tue, 23 Jun 2009 17:16:04 +0000

Retention on Facebook is easier since users do not leave Facebook to see newsfeeds and notifications. My Space has a higher amount of uninstalled. And it is harder to get them back on My Space.
Plus on Facebook, keep more the applications than on My Space.

Due to fatigue, you must continually rei…

KimVallee — Tue, 23 Jun 2009 17:09:45 +0000

Due to fatigue, you must continually reinvent how you engage users. The viral loop works less and less for acquiring users that will bring a good return on monetizing. Women 34 to 50 in the USA, who are spending money, are the best audience you can attract right now.

Newsfeeds and notifications on Facebook …

KimVallee — Tue, 23 Jun 2009 17:04:10 +0000

Newsfeeds and notifications on Facebook is powerful but the second level for increasing the level of involvement is to make the best use of momentum

Do not forget to design promotions targe…

KimVallee — Tue, 23 Jun 2009 16:46:11 +0000

Do not forget to design promotions targeting non-spenders; you may convert some. Another successful method is to offer products (articles, armor or skills) that help people in the game. Ideally, offer it at the right time in the game. #sgs09

Do not forget to send a Christmas gift t…

KimVallee — Tue, 23 Jun 2009 16:42:41 +0000

Do not forget to send a Christmas gift to the guy who spent $30,000 in 2 social games. Typically you concentrate on offering options at $1 to $2 that gives a chance to consumers to try your product #sgs09