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Latest Updates: marketing RSS
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KimVallee
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KimVallee
Conclusion: Invest to the right place, maximize your quality score (better landing page, group ads to restrict keywords), analyze, keep up to date and find free opportunities, find the right pages to optimize, use the force of your domain, program your web site to.
A good tool to analyze your site is clicktail.com, a Web Analytics Revolution where you can watch movies of visitors browsing your website
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KimVallee
Marketers should bring their microsites under their own domain name. If you wish to use a Promotional domain name, use it in your advertising but redirect them to an URL under your main domain name. This way if the microsite works, your main domain profits from it
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KimVallee
28% click on Google Adwords (paid advertising) and 72% click on natural SEO. This is why I believe bloggers should make sure to account for SEO and make sure to integrate the keywords in their title
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KimVallee
US data: 37% of people pass their time online while only 14% of the advertising budget goes online #webcom2009