LIVING, TRAVEL | February 22, 2010

Why I prefer to fly Porter Airlines?

meal box of porter airlines with the raccoon Mr. Porter

Two words: style and comfort. I like them for their stylishly modern and comfortable lounge at the Billy Bishop Toronto City Airport. Porter put attention to details. Usually, flying one trip with them will convince you.

Billy Bishop Toronto City Airport lounge

Their brand identity is superb. But for them, it does not stopped with their advertising and their in-flight magazine. The same level of details and attention is integrated in their services.

It is not surprising that Porter looks so hip and different from other airlines when you know that the agency who developed their image is Winkreative, the agency of Tyler Brûlé. He is the Canadian guy who started Wallpaper* magazine.

porter airlines sandwich and salad meal

To give you an idea of what I mean, I took a photo at the free dinner box they served yesterday on the flight from Toronto to Montreal. We had one piece of chicken sandwich. This were made with big chunks of grilled breast chicken cooked with green peppers. The salad was an apple and potato salad. Wine and beer are complimentary. We had a Lindt Milk Caramel Chew for dessert. In a time where airlines are inventing for more and more extra charges, I welcome the old-fashioned way passengers were served on an airplane.

If you wish to know more about their mascot, Mr. Porter and how the raccoon image is completely integrated within the brand, read this excellent interview that Grace of design*sponge did with the illustrator Neal Whittington. He is the guy who created the character.

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6 Responses to “Why I prefer to fly Porter Airlines?”

  1. Thanks for sharing this. I usually take the train for business trips between Montreal and Toronto but have been eying Porter since hearing good things about them from colleagues. Your pics have shown me what all the buzz is about. Real chicken in the sandwich and Lindt for dessert? Wow!

  2. Finally used Porter Airlines instead of Via Rail. A very quick, enjoyable trip. The staff were professional and pleasant, from the Ottawa Airport ticket counter, to the flight crew. Used to fly City Express. Hope to book again soon.

  3. Now that’s the way I like to travel. I’m definitely going to try them out the next time I’m traveling. Thanks!

  4. 4 Sean Costello (@backgrnd_backup) said:

    Just booked with Porter for a trip down to Chicago, with eyes on that sandwich… save some for me! Thanks for the service overview, Kim!

  5. I flew porter 2 years back, and it was everything they said it would be. Terrific. Looking forward to another trip in 2 weeks. I would ONLY fly them if they went everywhere I needed to be. If you have the option, remember that you’re saving yourself 2 $50 cabs by NOT going to the Toronto Airport, and flying out of Porter’s airport instead, which is downtown.

  6. 6 Michael said:

    Cool! Nice food. Can’t wait to go on that trip to Ottawa!