LIVING URBAN Living

The Knitted Hat Campaign

Posted on February 12, 2010
knitted hat on top of a round billboard :: le lait contes reconfortants campaign

knitted hat on top of a round billboard :: le lait contes reconfortants campaign

If you visited Montreal lately, you probably noticed those cute knitted hat on top of billboards across the city. They really convey the message that milk is comforting. I like the concept. It is part of a campaign for Fédération des producteurs de lait du Québec (Quebec Milk producers association)  built around knitting and storytelling.

Two night events, one in Montreal and the other in Quebec City, promise us fun activities for all the family. It will include music and storytelling in a splendid scenery.

+ photos: Kim Vallee, Le Lait Contes Reconfortants

An ex-lifestyle and entertaining expert and UX designer who became a STEAM educator. At Bidouilleurs, I helped kids aged 5-12 become inventors and makers. An innovative mom who cares about gender equality and to get more girls and boys interested in STEM/STEAM.

  • Patrick
    February 12, 2010 at 14:08

    Pretty cool campaign – and you can upload your picture (or use your webcam) and knit a picture of yourself. Seen it being used as profil pics on Facebook.

    Plus, there’s a contest on the web site. Enjoy!

  • France
    February 12, 2010 at 14:33

    I also like this campaign. The web site is great. They should have it in English too.

  • Janick - Nea
    February 19, 2010 at 08:08

    J’adooooore cette campagne de pub!!! Ça fait rafraichissant! 🙂