Be in a Better Mood with NEWTREE’s Alpha Chocolate


I love dark chocolate. So I am looking for good reasons to eat a few bites. I discovered the NEWTREE large chocolate bars at a local fruit and vegetable shop.

The NEWTREE Alpha collection is available in 3 tempting flavors: pure, chili pepper and the exquisite thyme. It is made with 65% dark Belgium chocolate that is less sweet. It is delicious!


The ALPHA series contains golden roasted flax seeds and crisped rice. The good news is that half a large ALPHA bar supplies the daily recommend intake of Omega-3. Knowing this fact, there is no more reason to feel bad about indulging in a chocolate snack.

omega3 claims on the back of the ALPHA chocolate bar

March 8th, 2009 Update: To make it clear to all readers, chocolate in general, including most of NEWTREE chocolate does not contain OMEGA-3. Only the ALPHA contains added OMEGA-3 from what we can read on the back of the package.

Chocolate Pairing Lounge

NEWTREE started in Europe. It was founded in 2001 by Benoit de Bruyn, a biochemist with a passion for chocolate. NEWTREE is available in the United States since 2003. They produced milk and dark chocolate bar.

You can find on their pairing room unique combinations to impress your guests when you are interesting. 

  • Give a twist to your olive oil tasting party with dark chocolate. Serving them together is supposed to enhance the both flavors. Sip the olive oil, it will cleanse your palate, then nibble a piece of PLEASURE, pure 73% dark chocolate.
  • Top a toasted slice of baguette with a little bit of olive oil, a slice of brie cheese and a sliver of RENEW, dark chocolate with blackcurrant.
  • Find out which wine or beer to serve with each one of their chocolate bars.

+ NEWTREE Alpha Chocolate

  • Audrey Deane
    March 8, 2009 at 05:24

    I don’t know where you get the info on the daily intake of omega 3 as there is none stated in the nutrtitional table (Newtree website). There is no daily intake value recognised for vegetable derived omega 3 , only fish derived (long chain) omega 3. I have just written a book on this so I am very conscious that we tell our consumers the right information and you could be misleading them into thinking that by eating this chocolate they can get their intake requirements, when its not actually the case.
    Hope this is of use and maybe we can encourage Newtree to put this information on their website. Surely if they are making an omega 3 claim, they should be obliged to at least tell us how much is in there and what form it is in.

  • Lorena Rossi
    March 8, 2009 at 11:20

    Kim, this sounds so delicious. Omega 3 or not, I want to taste them. These pairings are pure genious.

  • At Home with Kim Vallee
    March 8, 2009 at 13:54

    Following Audrey’s good observations, I added a picture of the OMEGA-3 claim on the package plus a note saying that chocolate in general does not contain OMEGA-3.

  • Renée
    March 9, 2009 at 07:17

    Kim, where is it available? sounds just delicious…

    August 25, 2009 at 07:28

    Hi Kim, thanks a lot for such a great review, and we’re happy that you’ve enjoyed Alpha, which is one of our latest creations. Love your blog, and started following you on Twitter too! We’ve got a blog too:, you can find out more stuff about us there. Happy tasting! Newtree