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AOK Apple a Day Calendar

Posted on January 16, 2010
AOK apple a day calendar designed by serviceplan

AOK apple a day calendar designed by serviceplan

The idea is based on “Eating an apple a day keeps the doctor away”. It is part of an advertising campaign developed by the German communication agency Serviceplan for OAK, a life insurance company.

The calendar is composed 12 plexiglas cylinders. At the start of the month, you fill the right cylinder with apples. Then, you remove an apple everyday to reveal today’s date. I imagine this concept in a family kitchen. The fun factor could encourage kids to eat more fruits every day. Any ideas for a DIY option?

+ photos: Serviceplan
+ via TrendsNow

An ex-lifestyle and entertaining expert and UX designer who became a STEAM educator. At Bidouilleurs, I helped kids aged 5-12 become inventors and makers. An innovative mom who cares about gender equality and to get more girls and boys interested in STEM/STEAM.

  • Poudrette
    January 17, 2010 at 14:35

    I Love this idea…For the original office!!!

    😉

    Poudrette;-)