Do you need your destination Web site or it is OK to simply be on My Space and Facebook? You do not need a destination site but it is not an obligation. My Space and Facebook are stable enough now. You can have a destination site but it is costly. Your destination should be another way to engage with your users and to experiment. The vanity URL for pages will help your promotion.
Latest Updates: social games RSS
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KimVallee
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KimVallee
Retention on Facebook is easier since users do not leave Facebook to see newsfeeds and notifications. My Space has a higher amount of uninstalled. And it is harder to get them back on My Space.
Plus on Facebook, keep more the applications than on My Space. -
KimVallee
Due to fatigue, you must continually reinvent how you engage users. The viral loop works less and less for acquiring users that will bring a good return on monetizing. Women 34 to 50 in the USA, who are spending money, are the best audience you can attract right now.
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KimVallee
Newsfeeds and notifications on Facebook is powerful but the second level for increasing the level of involvement is to make the best use of momentum
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KimVallee
Do not forget to send a Christmas gift to the guy who spent $30,000 in 2 social games. Typically you concentrate on offering options at $1 to $2 that gives a chance to consumers to try your product #sgs09