Facebook and social media provides Loyalty magnification effect: passive word of mouth where if your blogger friend reviewed your poroduct on Facebook and on his/her blog, you benefit not just from the sale but also from its influence.
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KimVallee
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KimVallee
Facebook fosters the long tail of people we meet and the people that we are not close to. My identity profile helps them to remind them how I am. But we do more deals with people that know casually. It is important for your business. Facebook and Twitter invented new models of communication. Students are really not using the email anymore.
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KimVallee
Clara talked about expectation and changes in the social behaviors. See Idiots of ants, a BBC video on facebook.com. it is so funny http://bbc.co.uk/thewall
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KimVallee
the 200 millions Facebook users spent 3 million minutes a day on Facebook