Kim Vallee Live » branding

I am happy to report that the integratio…

KimVallee — Mon, 01 Jun 2009 00:07:42 +0000

I am happy to report that the integration of my online brand is completed. All my sites now share the same structure with each one having its own personality. There are 2 sides to the career of Kim Vallee: the lifestyle/entertaining expert and the social media expert. I am glad now that my Web properties reflect this fact.

Caroline Allard’s session: Exvisu studi…

KimVallee — Wed, 13 May 2009 14:45:26 +0000

Caroline Allard’s session: Exvisu studies procure an image of who is instinctively interested by your brand or concept using statistical analysis. It procures a segmentation of the natural public from which they extract their interests and values. They are a time line aspect to put things in connection with what is happening in the world and the actuality.

Caroline Allard’s session: This brandin…

KimVallee — Wed, 13 May 2009 14:30:32 +0000

Caroline Allard’s session: This branding concept analysis can be done at different intervals to see the evolution.

You can use the same analysis to extract…

KimVallee — Wed, 13 May 2009 14:28:25 +0000

You can use the same analysis to extract what values or ideas people associated to a concept. A charitable organization, InterPares did the exercise after a campaign failed. They did it to find what they did wrong. It is better than focus groups because it is what people really say. As a statistician, I believe that all focus groups are biased; this is due to the way people react socially in a group. We do not always say the whole truth or would even share our beliefs when we sit in a controlled group of strangers.

By analyzing what the blogosphere said a…

KimVallee — Wed, 13 May 2009 14:20:44 +0000

By analyzing what the blogosphere said about you, you can see if your brand validated the efficacy of their message. It also gives you clues on what people associated with your brand. You can validate differences between groups like ex: French versus English