My blog is about harmonizing décor and beautiful things. This post does not fit the bill.
The idea of transforming a train into a showroom is cool. Sadly, IKEA did not convince me with the décor they put on. Maybe, it is a cultural thing.
Showroom On Rails
For the opening of its new store at Port Island, IKEA did a huge promotion. The Kobe Portliner Monorail was decorated with fabrics of the new IKEA collection. Each wagon featured a set of bright seating. They even add a small drape panel on every window.
Frankly, it does not really look good. IKEA fails in trying to show too much. There are too many clashing patterns in my opinion. The showroom would have been more effective if they limit to one color family. And show several ways to incorporate it into your life.
Remaking the train interior is quite an achievement. It is also a test for the quality of their fabric. Japanese trains are extremely busy. I have not read a story on who these temporary showrooms wear off. I am curious to know.
Bold patterns were painted on the outside of the monorail. You can ride the IKEA showroom Monorail until May 6, 2008 if you happen to travel to Japan.
Q. What do you think about the IKEA showroom on rails?