After 6 years of running it as a stylish living blog, I rebranded At Home with Kim Vallee as a place where entrepreneurs and parents find inspiring stories and smart ideas to make their life easier in June 2013.
Within this context, At Home symbolizes your personal space, the place where you set your own agenda about your work and life balance.
You may wonder why a blog for entrepreneurs and parents? First, it is my reality. Secondly, entrepreneurs and parents have many things in common. There are busy, they are mobile, they are connected, they are the doers and they work towards a better future. In short, both are on the move.
The Story Behind The new At Home
The concept arises from my own life as an entrepreneur and a parent in this digital age. I aim to fuel your imagination, to talk about things that matter and interview people who are embracing change.
Becoming a mom changes our lifestyle. It added new priorities. Amongst other things, I had to rethink some aspects of running my own business. Without a doubt, I don’t look at my personal life and my business life in silos anymore. Once I acknowledged that it is not how I run my personal and professional life, combining the two aspects was obvious.
I always did more than talk about good design ideas and time saving tips for the home on this blog. Yes, I still enjoy design but after 6 years of blogging about home décor and entertaining, I wish to discuss other topics. In fact, I started On the Web with Kim Vallee (my social media blog) in 2008 with that intent but never fully pursuit it. I reached a point where I care more about how the digital world is changing how we live and work than to talk about home design products. And decide to go for it with a new mission statement for my blog.
Upcoming interview series
I know that many middle-aged entrepreneurs and startup owners who are parents feel the same. If you like to share your stories, I like to hear from you.