Ah no! Taken at a moment where I relaxed my smile.
Today, I am happy to talk about the latest social media campaign where I am involved as a judge. Michaels, the North America’s largest specialty retailer of arts and craft, is finally opening stores in Quebec. Michaels does it large with the opening of 7 stores in fall 2012 — 6 in the greater Montreal area and 1 in Ottawa. It is a news that will put a smile to every creative girls in the city.
Michaels is committed to serve the French market the right way. For that reason, Michaels wants to hire a Creative Ambassador in Quebec. To find the ideal candidate, they launched the biggest social media creative hobby contest never launched in Quebec earlier this week.
And I am one of the judge! I share the judging duties with Ginette Lorrain, the host of La Bosse des Noces that aired at Canal-Vie, and Isabelle Quinn, the owner of Sweet Isabelle. You may recall Sweet Isabelle from my son’s first birthday party. Isabelle donated the animal lollipop cookies that I gave to the guests.
One afternoon in May, we filmed my first scripted video in a studio. I was a little bit intimidating to be filmed with a pro like Ginette who has 15 years of TV experience in front of the camera. But I think that I managed to deliver something good. This experience gave me a deeper appreciation of the work that actors and TV hosts do. I got to see what happens behind the scenes and watch the work of the filming crew. Making a video is a team effort; it requires more work that I imagined. You can watch it. Even if you might not understand the words — it is all in French — you will feel the fun concept behind it.
If you, or someone you know, live in Quebec and you enjoy creating art and craft projects, I invite you to film your own video and enter the contest. The first prize is a 1-year job contract at Michaels! You have until July 16th, 2012 to submit your entry. Spread the word! It is a awesome job opportunity for a creative person.
For more details, visit À la recherche de l’ambassadeur créatif de Micheals au Québec contest page.