Packaging is often used to differentiate a standardized product from its competition. And this is exactly what Burak Kaynak tried to do when they bundled 12 notebooks and packaged it as a (too short) loaf of bread. I must say that the analogy would have been more successful if the box was standing on the side, like a real bread bag.
The pack contains 12 notebooks so that you can have one for each month of the year. The notebooks are numbered 1 to 12 to help you distinguish them.
Nonetheless, I share it because I love receiving notebooks. I buy several ones every year of different formats, lined and unlined, thin and thicks. I always carry a notebook in my purse to write down my ideas, manage projects and for making lists or simply keeping notes. Keep that and these in mind if you need to buy a gift for a friend who likes taking notes about everything.