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Opera de Montreal at the Farmers’ Market

opera de montreal at jean-talon market

opera de montreal at jean-talon market

Opéra de Montréal found a great way to reach ordinary people this weekend. Four singers from Opéra de Montréal and the Atelier lyrique were placed amid the merchants and stalls at Jean-Talon Market. By being incognito, they surprised patrons as they cheerfully began singing popular opera excerpts. It seems fun.

The crowd participated when they sang the Brindisi (often referred as the drinking song) from La Traviata by Giuseppe Verdi. Another magical moment is at the end of the video when Étienne Dupuis sang the Toreador song from Carmen by Bizet. Selecting popular opera songs made the promotional event really accessible and enjoyable for everyone. I wish I had been there. Get a feel of the mood by watching this video.

Also during Les Journées de la Culture, you will be able to see the sets of costumes of the Opéra de Montréal Saturday, September 25th, 2010. The next day, singers of the Atelier lyrique will sing Borduas at the Musée d’Art Contemporain.

SOURCING:
+ Opéra de Montréal

  • JohnsonCarpet
    September 14, 2010 at 14:45

    Opera de Montreal at the Farmers’ Market: Opéra de Montréal found a great way to reach ordinary people this weeken… http://bit.ly/9rW7fZ

    This comment was originally posted on Twitter

  • KimVallee
    September 14, 2010 at 14:48

    Gr8 promotional event by Opera de Montreal at the Farmers’ Market http://kim.tl/aB9rUT via @KimVallee

    This comment was originally posted on Twitter