I like the concept for a party; especially for a garden party, a baby shower or a kid birthday. It makes a festive ice bucket to keep cold the bottles of water, soda, lemonade, beer and wine. The Sweet Cake tub is a little bit pricey but you will be able to reuse it for many tasks. If you are hosting a family-friendly BBQ, use it as a sandbox for toddlers.
Beerd van Stokkum is a Dutch product designer and spatial designer. His products are often cheerful, like many design products from the Netherlands. In 2008, he got the idea to make a blown up cupcake bucket that can be used as a flower pot, a baby bath, a sandbox or a basket for your dog or cat.
Sweet Case comes in 11 bright colors. Made of thick polyethylene, it can be used indoor and outdoor. For easier cleaning, I suggest a sponge, soap and hot water. The sponge should cover each groove in one step.
I found the US distributor, who sadly for him (and us) does not publish a list of US retailers.