LIVING, URBAN Living | February 12, 2010

The Knitted Hat Campaign

knitted hat on top of a round billboard :: le lait contes reconfortants campaign

If you visited Montreal lately, you probably noticed those cute knitted hat on top of billboards across the city. They really convey the message that milk is comforting. I like the concept. It is part of a campaign for Fédération des producteurs de lait du Québec (Quebec Milk producers association)  built around knitting and storytelling.

Two night events, one in Montreal and the other in Quebec City, promise us fun activities for all the family. It will include music and storytelling in a splendid scenery.

+ photos: Kim Vallee, Le Lait Contes Reconfortants

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3 Responses to “The Knitted Hat Campaign”

  1. Pretty cool campaign – and you can upload your picture (or use your webcam) and knit a picture of yourself. Seen it being used as profil pics on Facebook.

    Plus, there’s a contest on the web site. Enjoy!

  2. I also like this campaign. The web site is great. They should have it in English too.

  3. J’adooooore cette campagne de pub!!! Ça fait rafraichissant! :)