If you visited Montreal lately, you probably noticed those cute knitted hat on top of billboards across the city. They really convey the message that milk is comforting. I like the concept. It is part of a campaign for Fédération des producteurs de lait du Québec (Quebec Milk producers association) built around knitting and storytelling.
Two night events, one in Montreal and the other in Quebec City, promise us fun activities for all the family. It will include music and storytelling in a splendid scenery.
+ photos: Kim Vallee, Le Lait Contes Reconfortants