Jamie Oliver has its version of the Tupperware party. Business and fashion have that in common; old ideas are always reinvented. The Jme collection is still only available in the United Kingdom. Therefore, only people living in UK and Ireland can apply to become consultants or host their own Jamie at home parties.
It seems that expansion of Jamie Oliver continues. Rhiannon Harries wrote on November 22nd, 2009 in The Independent that so far 2,000 consultants already signed up and 16,000 parties held.