HOME + GARDEN, TRENDS | December 30, 2009

Imperfection is Hot Again

jesper larsson

Jesper Larsson said on Moco Loco that 2009 was the year people started to appreciate imperfection again. I think that it started somewhere in 2007-2008 but that the momentum happened in 2009. I based that on the modern rustic style that we see since 2007 or the rebirth of vintage accessories like you get at Three Potato Four. The important thing is that we agree on the principle.

From my viewpoint, the Appreciation for Imperfection movement was triggered by many elements: the 3R of environment (reduce, reuse and recycle), the rise of handmade products that emerged due to a new breed of talented artists (and etsy), and Web 2.0. People reinvented the production standards when they published on You Tube, their blogs and other user generated content sites.

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