When Laduree reinvented the macaron at the start of the 20th century, they could not anticipate that their creations would be so popular today. They joined two almond macaroon shells with a delicious ganache filling. The modern macaron became a small, round cake, crisp on the outside, smooth and soft in the middle.
Since them, the macarons have been elevated to new heights thanks to many talented pastry chefs. This old recipe have been reinvented by all the pastry chefs. More recently, Ladurée started a trend by introducing a cute packaged box for its macarons. With the support of the women press, the macaron popularity swelled and it is viewed as the ultimate indulgence.
The modern pastry chefs played with flavors and the way they decorated their macarons. Part of the appeal of the macarons is also that is easy to eat. And it is absolutely delicious. In the States, Pastry Chef Christophe Michalak, in partnership with Paule and Gérard Koumetz, opened Paulette Macarons in Beverly Hills in 2007. They just opened a second store in San Francisco.
Macarons make fabulous party favors or a housewarming gift that everyone will appreciate. The mini-box of 2 macarons costs $4. The Paulette signature giftbox is $19 for 12 macarons or $36 for 24 macarons. For your next party, why not go for an elegant macaron tower?