I told you on my other blog that Twitter can be an efficient marketing vehicle for businesses. One type of business that benefits well from the free marketing platform that Twitter provides are local restaurants.
What I like is that I decide which local stores and restaurants I want to follow on Twitter. This way, I can learn in advance what is on today’s menu and when they host special events.
Cheap and On the Spot Survey
The benefits for small businesses do not stop there. Twitter is great to survey the opinions of customers. You can directly ask questions. Or you can set up a Twitter poll in less than a minute. I recommend twtpoll.
Myers + Chang‘s chef and co-owner Joanne Chang used this method to validate a request from a customer. She tweeted: “Should cilantro be listed on menu item when it’s an ingredient?” Four hours later, she received enough answers to be convinced that plenty of customers would like to know which dish has cilantro in it. She went further and decided to give the option to have the dishes without cilantro.
Twitter allows businesses to quickly find information, features and services valued by their customers and to react accordingly. In a competitive market, it is an opportunity that small businesses cannot afford to miss.It costs almost nothing to tweet a few times a day. You can tweet with any smart phone. It does not require a computer or any technical knowledge. Your account can be up and running in less than a minute. Unlike a blog, it could take only a few minutes a day to maintain.
I now follow a few Boston restaurants and restaurant reviews accounts on Twitter. I will be in the know when I will go there next August. You could also explore the Alfresco dining options in Boston for some clues on where to eat.
+ Restaurants using Twitter for cheap, effective marketing by Devra J. First for The Boston Globe
+ Pictures: L’espalier on Twitter and Myers + Chang on Twitter