HOME + GARDEN, HOME decor | February 11, 2009

My Interview with Elaine Griffin about Curb Appeal

elaine griffin

I interviewed Elaine last Wednesday. I received the video today. This is a new kind of public relations / marketing campaign orchestrated by Lowe’s Home Improvement. I was curious to know how it works.

What they did was asking a selected group of bloggers if they wish to interview a personality, in this case New York interior designer Elaine Griffin about a specific topic. Only the topic is fixed, we can ask the questions we like. They scheduled with us a 5 to 10-minute interview at a set time. The interview is recorded live. Two or three days later, they send us a copy of the video for our own use. They also published the video on their site which means that you do not have to host the video on your server (you save on bandwidths).

It feels different taking the role of the live interviewer. I usually run my interviews by email, face to face or on the phone. If you participate in a similar interview, do not forget, as I did, to open the live feed before they phone you. With the live feed on, I could have seen Elaine. I saw that being the interviewer has its own set of challenges.

Tips about Curb Appeal

I tried to ask questions that would be useful to you. Curb appeal is important as this is the first thing your guests see when they visit you. We talked about ideas that you can do on a budget, without major renovations. Click to start the video.

I hope you liked it. Doing it over again, I may shorten the number of questions so everything fits inside 5 minutes.

+ Elaine Griffin

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