REVIEWS | July 26, 2008

Festivities for the Opening of Apple Store in Montreal

Apple's flagship store on Sainte-Catherine Street West in Montreal

Yesterday, I went to the opening of Apple’s Montreal flagship store on Sainte-Catherine Street West.

I met a few friends on my way there. I did not spent a lot. I just bought a sport armband for my iPod Touch. I selected the all black Sportsuit Convertible by Marware. I tried it this morning. It feels comfortable and sits well on my arm.

Artist Live Performances for Several Weeks

What is cool is that Apple hosts a series of free 1-hour concert at 7pm almost every night. Amongst the list, I would like to hear and see live performance from :

  • Alex Cuba – Sunday, July 27, 2008
  • David Usher – Tuesday, July 29, 2008
  • DJ Champion – Friday, August 8, 2008
  • Simple Plan – Monday, August 18, 2008
  • Alfa Rococo – Wednesday, August 20, 2008
  • Creature – Thursday, August 21, 2008

David Usher has an interesting blog called CloudiD, where he talks Art, Technology and the Communications Revolution. He writes interesting posts. David called himself an Apple freak, and he has been using Macs for music and writing since.well the beginning.

I discovered Creature at Soirees Nocturnes du Musee d’Art Comtemporain last month. My husband and I like their music. We bought their CD to play while we are driving.

Feeling Welcome

At the event, they let us in group of 20 people at a times. We entered the store through the sounds of acclaimed. It was fun. Have a glimpse of the entrance with this video filmed by my friend Laurent of Videopresse.

Give a Useful Gift

I got my official Sainte-Catherine’s store opening t-shirt. I am just said that Apple went with a single size. The best practices in event treats say that you should offer tailored products. I find it is no excuses from their store designed towards a tailored service and unique customer experience.

At the least, they could have supply a woman t-shirt and a man t-shirt. We got an XL American Apparel, which means that my husband and I can fit in a single t-shirt. Useless! BTW, I went to a BarCamp MTL last fall and they gave me a small American Apparel t-shirt.

MORE READING:
+ Apple Store, Sainte-Catherine 

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