HOME + GARDEN, HOME decor, TRENDS | March 21, 2008

Pure Norwegian Design will be at 100% Design in London

100 percent norway at 100 percent design in london

When we are taking about Scandinavian, we talked mostly about products from Finland and Sweden. In fact, I think I spoke more often about Danish products than Norwegian creations.

The government of Norway with the industry has launched an offensive a few years ago to raise awareness about what they produce. They identify UK as an important platform for their marketing campaign.

Again this year, the visitors of UK’s leading contemporary interiors event will be able to see and touch the best of Norwegian design. The trade show 100% Design is scheduled for September 18 to 21, 2008 at Earls Court in London.

100% Norway viewed over the years

It was announced that 100% Norway 2008 will be once again curated by Henrietta Thompson. The upcoming stand has tripled over the size of last year. In 2006, 100% Norway stand was colossal. The 2006 stand exhibited cutting edge Norwegian architecture including a view at fashion, furniture and city bikes. From macro, the stand went micro as 100% Norway 2007 zoomed in to the creativity found in glass, porcelain and textile design. The theme for 2008 is not yet public. I will keep you posted.

Where to shop for Norwegian design?

One of the glass pieces showcased at 100% Norway 2007 is this beautiful Blue Wing Butterfly vase by Catherine Maske. The artist made a statement since her vase immortalized a national butterfly that is close to extinction. For more outstanding glass ware, check out the 100% Norway: Glass summary on Norway: the official site in the UK.

The desire to draw more attention to Norwegian design does not only come from the government. Two citizens, Marianne Lien and Lasse Altern Halvorsen, opened a store full of Norwegian products called Pur Norsk. My board let you admire the inside of Pur Norsk brick and mortar store in Oslo. Pur Norsk also cater to foreigners through their international online store.

Scandinavian Surface specializes in patterns for any surface: fabrics, wallpaper, building facades, interior decoration details, kitchenware, barware and more. They manufacture ProPiece, a line of coated polyester wall-to-wall decorations. ProPiece looks like a mix between wall decals and wall papers. I like even more their collection of coasters, serving trays, plates and cushions.

I particularly like from Scandinavian Surface their Bread Coasters which are side plate made of laminated melamine. You use them for bread rolls or snack meal. Every one of the six patterns are cool and cheerful. The bread coasters are sold in pair.

I will keep you posted on the development of 100% Design, London as more news arises.

Sourcing:
Learn more: 100% Design and 100% Light in London
Buy online: Pur Norsk
Learn more: Coasters and plates by Scandinavian Surface – price: 32 ? for the pair at Pur Norsk

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